News

Our blog sees a range of advice, guidance and support – from technology solutions to pearls of wisdom we gather as we work. If you have a particular interest, we always want to hear about it.

Read the full blog or check out our recommended posts:

15 March 2016

Enquiries, Apps and what after

The Sugati-CRM team has heaps of travel trade experience. Beyond that, most of us actually like to travel, too. I like it a lot, and love all the details from planning the trip to the anticipation of the build-up, never mind the actual trip. Most of my trips fall under the umbrella of ‘adventure travel’ –…

8 February 2016

Omni-channel marketing and the travel sector

If you’re only just getting the hang of multi-channel, hang on there, you’re in for a ride. If you’re still using Outlook to email your booking quotes, the next year or so could be a bit of a rollercoaster. Omni-channel is the integration of all online and offline channels to create one to one personal experiences. Yes, it…

3 February 2016

Technology – the magic ingredient for customer and staff success in travel?

Delivering memorable holiday experiences and making each guest feel valued are the fundamental ingredients to success in the​  highly competitive travel sector. With industries like retail using technology to deliver targeted, personalised messaging to build brand loyalty, the modern traveller’s expectations of individual service have changed in recent years. Today’s traveller is accustomed to having relevant information readily available…

7 August 2014

Salesforce user adoption tips from Tipster – How to get your employees excited about Salesforce

Salesforce is a powerful platform and there’s no doubt about that. But research has proved that many companies struggle to leverage its true value. Only 31% of companies reported user adoption of 90 percent (Accenture) 47% of companies reported serious challenges with user adoption that often put projects in jeopardy (AMR Research) Lack of user…

30 June 2014

Salesforce User Training with Tipster

Traditionally, Salesforce user training is a bit of a headache. No one really enjoys it. The users do not really like the idea that they either have to learn something new or are potentially up for review. People in leadership roles do not like having to dedicate time, manpower and resources towards training. However, for…

28 January 2014

5 reasons why you should visit us at the Travel Technology Europe 2014 show

Travel Technology Europe is the only show in Europe dedicated to travel technology and presents a massive opportunity to travel technology buyers to network. We quite enjoyed the 2013 show, preaching the good news about the amazing opportunities presented to you through the mobile devices and converting the non-believers to ardent believers. We will be…

24 June 2014

Salesforce user adoption, gamification and Tipster

I, personally, am a big fan of gamification, though not so much the word. I think that adding competitive elements to perhaps not very competetive things is a great way to drive people. I love a challenge. Anytime I get the impression that someone or something doubts my ability to do something, or wants to…

6 June 2014

Salesforce User Adoption with Tipster

So let’s say you are a company that has freshly migrated to Salesforce. You are excited about the prospect of a brand new, powerful CRM platform and you are optimistic about what this means for your business. The next step on the roadmap to success is Salesforce user adoption. To get all you users on board…

28 May 2014

Adventure Tours gets the Appssential touch and now they have a mobile friendly website!

Adventure Tours Australia is an award winning Travel Company specialising in small group tours. They believe adventure travel is a mind set and they’ve been bringing together like minded people for over 20 years. Vigilant about their customers’ behaviour on their website, Adventure Tours quickly understood that more and more customers are coming to their…

30 March 2014

Geckos on the mobile with their mobile friendly website

Geckos(http://www.geckosadventures.com/) is a Travel company which follows a bit of an unorthodox approach to travel. They like busses, bikes, boats, trains, rafts and the occasional camel. They proudly announce they will throw you straight in the deep end will mix it up with unique experiences which are not found in any guide book. Geckos website is…